By Zachary Baru
UNCASVILLE - The 2017 Basketball Hall of Fame Tip-Off Tournament returns to the Mohegan Sun Arena once again. And besides having big division 1 programs such as Boston College, Texas Tech and Northwestern, the weekend-long national television coverage is especially important in creating a successful event.
Every game this weekend will be broadcast on one of the ESPN family of networks. Both ESPN2 and ESPN3 will cover the event, with the ESPN2 televising two games on Sunday at 3 p.m. and 5:30 p.m. ESPN3 will stream the other six games live.
Having every game broadcast live to a national audience is important to not only the financial side of the tournament, but also the tournament's marketing as well. In order to create a national appeal and following, the games have to be seen in some way, and there is no better way to do that than with ESPN.
ESPN3's coverage is also important because of the access that the platform provides. ESPN3 can be streamed on mobile phones, online or on smart TVs, allowing plenty of fans worldwide the opportunity to see the tournament. This is especially true for millennials, who often prefer to watch sports on their phone.
For the Hall of Fame, being able to promote their brand to a national and even a global audience is very important. The Tip-Off Tournament has transformed from a one-night event to a two-day, eight-game tournament being viewed all over the world. For the Springfield museum, this is a weekend that can pay huge dividends in gaining worldwide attention.
Zach Baru can be followed on Twitter @zbaru and reached at zachbaru@gmail.com. Zach also writes for Sports Business Boston.
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